Category: Business casual

How to write product descriptions to increase sales

This post was originally published on June 24, 2019, and was updated on June 7, 2021.

When it comes to setting up and managing an eCommerce business, learning how to write product descriptions may seem like a relatively simple task. On the flip side, if you sell multiple products, it can feel monotonous and repetitive. However, product descriptions shouldn’t be glossed over or written in a hurry. They’re a small but mighty tool that can work wonders for customer interest and sales.

An effective product description has the power to convert a browser into a customer.


Research shows that 87{fd6aea7e6a2888742764af34ead608f2c3373b57bd8a17fe1f4135b900e329d6} of shoppers say that detailed product content is important to their overall purchase decision. Moreover, eCommerce sales are at an all-time high with consumers spending $861.12 billion online with U.S. retailers in 2020, a 44{fd6aea7e6a2888742764af34ead608f2c3373b57bd8a17fe1f4135b900e329d6} increase from the previous year. You can’t afford to miss a piece of that … Read the rest

Meet Courtney Robertson, Web Designer & Developer Advocate

Hi, I’m Courtney Robertson, the new Web Designer & Developer Advocate. I joined the GoDaddy Pro Field Marketing team officially on June 1.

My background & about me

I have a background in WordPress and teaching that are nearly inseparable. I first found open-source in 2005 when I needed a learning management system in my classroom. Soon I had a Moodle server up and running, and a new blog on Joomla.

Fast forward six months and I opted to use WordPress instead. At the time I was teaching high school business education, including Microsoft Office and HTML/CSS.

I took some time away from the classroom to teach adult education and corporate training opportunities while also working as a solo web developer. I found ManageWP and joined the WordPress Training Team in 2014. I’ve since served as the Training Team co-rep for three years.

After some time with my young … Read the rest

Email automation 101 — 5 steps to automate email marketing

This post was originally published on Sept. 20, 2019, and was updated on June 2, 2021.

Regardless of your niche, industry or sector, email is one of the most powerful marketing channels available to today’s business owners, offering an ROI of $44 for every $1 spent. Ultimately, however, your email marketing success depends on how it’s done. When it comes to squeezing the most juice from your email marketing efforts, embracing the power of email automation is essential.

This guide will walk you through the basics of email automation and show you how to automate your email marketing. We’ll cover:

  • What is email automation?
  • Overview of five steps to automate email marketing.
  • Understand your audience.
    • Start segmenting your customers.
    • Build buyer personas.
  • Plan your email marketing goals and strategy.
    • Questions to help define your email marketing goals.
    • Iterative marketing with email.
  • Choose your email automation software.
    • What to look for
Read the rest

May 2021 Hub updates: changelog & releases 

We built the Hub by GoDaddy Pro to streamline workflows and shave time off tasks that typically eat up a workday.  

But we aren’t done yet.  

May 2021 Hub updates: 

You can keep track of our progress here, as we regularly publish our updates to this platform custom made for web designer and developers. 

Electronic signatures

Electronically sign, notarize and store documents with this new feature powered by Acronis Notary Cloud. It’s another big step toward the Hub becoming an all-in-one solution for your business. You’ll have convenient access to key documents like contracts and proposals, as well as the ability to send them to clients.  

To get started, go to the right-hand Common Tasks sidebar, click Electronic signatures, select your region, and then click Get Started. 

May 2021 Hub Update Signature
Included in your May 2021 Hub update: More easily manage documents with electronic signatures.

Hub vs. ProSites comparison page

Compare development Read the rest

Sign up for this free event & support underserved children’s access to computer science education 

To address the inequity experienced by underserved students seeking access to computer science, an upcoming event aims to rally support from professionals in this sphere. The meetup is scheduled for Thursday, June 10 at 1 p.m. (EST) and sponsored by GoDaddy Pro, the nonprofit, and Radix, the registry behind the .tech domain.

It’s free to attend, and throughout June all proceeds received by GoDaddy and Radix from the registration of .tech domains will go to

It’s almost hard to imagine that well into the 21st century, the potential of some students remains stymied by something most of us take for granted. Yet research from shows that, indeed, an education in computer science is far from guaranteed for some children.

Register for Free Event

Examining the gap in computer science education with

Founded in 2013, started as a YouTube video that reached the number-one spot for … Read the rest

What is encryption & how does it work? 

The practice of protecting sensitive information with codes and ciphers is thousands of years old. Today, it’s a technical art form that secures digital data that is being sent, received or stored.

Better known as encryption, this protection method masks digital information so that only those with the correct encryption key can decipher it.

Understanding encryption is crucial as you manage your own website and develop or design websites and apps for your clients.

Types of encryption

There are several different encryption methods — the algorithms or ciphers used in scrambling data — that designers and developers can use. To encrypt data, you need a key to alter it. You could use a symmetric encryption key, which uses a single randomly generated private key that the sender shares with the receiver. Or you could use an asymmetric encryption key that uses a public key to encrypt the data or … Read the rest

Sean Chaudhary: AlchemyLeads

Sean Chaudhary operates AlchemyLeads, a Los Angeles-based web design and marketing agency. Catch up with him on Twitter, LinkedIn and Medium.

The who:

Given a business name is so central to a brand, we tend to put a lot of importance on it. How did you arrive at a name, and how do you feel about it now that you’ve been in business a while?

Alchemy is defined “as a seemingly magical process of transformation, creation, or combination.” I decided to take a major leap of faith and start my company at quite possibly the worst time in my life. I had lost my stable job and gone through a surprise divorce within the same week.

After pitying myself, for a while, I had an epiphany. I was at rock bottom, and there was nowhere to go but up.

In medieval times, Alchemy meant turning lead into gold — … Read the rest

GoDaddy Website Design Services and Google Lighthouse — design meets power

These days, the expectations for your site are high. Not only does your website need to look sharp, but it also needs to load quickly on a wide range of devices. Juggling all of the individual parts of keeping your site looking and running smoothly can overwhelm even the most seasoned web developers. If you’re struggling to optimize your site, Google Lighthouse is a powerful development tool that can show you the way.

Google is also changing its algorithm this summer, so ensuring that your site provides the right experience to help with Google search rankings. Click here to learn more about the updates Google is making.

Never heard of Google Lighthouse? Not sure how this tool can help your website?

Let’s take a look.

Guide to Google Lighthouse

We’ll cover the basics of Google Lighthouse and how GoDaddy Website Design Services build websites with Google Lighthouse in mind.

  • What
Read the rest

Q&A with macaron artist Anita Lee, owner of Colette Macaron

For entrepreneur Anita Lee, her journey into baking macarons began as a way to make tasty treats for her children with food allergies. Applying what she learned when making macarons with her kids, Anita launched Colette Macaron and continues to experiment and grow creatively. 

Read more about her story below.

Q&A with Anita Lee, founder of Colette Macaron

This interview has been gently edited for length and clarity.

GoDaddy: Tell us about your business.

Anita Lee: I started my Colette Macaron business three years ago. I sell macarons out of my home and I do pop-ups around the Bay Area. And I think our unique take —  with color and flavors — it’s something that you may not see elsewhere.

GD: What made you interested in making macarons?

AL: Well, I started out cooking in general because my kids have food allergies.

I was trained in architecture and graphic … Read the rest

How to use consumer psychology to grow your small business

I bet you never thought you’d be a part-time psychologist when you started your business.  Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology.

Funny enough, I almost double-majored in psychology because I was fascinated by how people make decisions, and I think that’s what ultimately led me to build my digital marketing agency. In this post, we’ll dive more into the ins and outs of better understanding your prospects and customers, and I’ll show you how to use consumer psychology to grow your small business.

What is consumer psychology anyway?

Consumer psychology is the study of how our previous life experiences, thoughts, beliefs and feelings influence the way we consider and buy products and services. To get a bit more formal, check out this definition from Auburn University:

“Consumer Read the rest