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Reinvention is the holy grail of business, both for tech companies trying to bend the arc of the universe and old-line companies desperately attempting to stave off oblivion. Two long years ago, Fortune hosted a conference in Chicago that spotlighted stories of reinvention, realized and aspirational. Some of the companies featured were unambiguous successes and have become more so since: New York Times Co., Microsoft, Slack. More, in retrospect, were putting on a brave face and have slid further: IBM, Wells Fargo, Ford, AT&T, WW International.
Obstacles aside, reinvention is an imperative, for companies and individuals. The world doesn’t stand still. The pandemic has cruelly made this clearer than ever.
Fortune senior editor Beth Kowitt and I have … Read the rest