But now, venture capitalists are considering the company’s platform fertile ground to grow new consumer-facing brands.
On Wednesday, venture capitalists such as General Catalyst, Khosla Ventures, and Arbor Ventures injected $175 million in Series A funding into Heyday, a company that acquires and incubates companies that sell products on Amazon. That’s right: $175 million for a company that just came out of stealth and hired its first employee in August.
The bet is that consumers want to shop in a centralized marketplace, a space currently dominated by Amazon—and that sizable businesses can spring from the e-commerce giant. Heyday CEO and co-founder Sebastian Rymarz points to Anker Innovations, a Chinese company selling eponymous portable batteries that’s now valued at $11.8 billion in trading … Read the rest