Alex Ridd of CherryTop talks to us about his business and how it is looking to change the events industry for good.
What is the background to your business?
It’s an interesting one. Rewind the clock back to February 2020 and I was working in the school travel industry, of all places. It was the family business I was working for, and we created educational yet entertaining self-guided walks for school groups travelling abroad in major cities. As you can imagine, this came to an abrupt halt at the start of the pandemic, and we very quickly needed to turn our attention to generating another source of income! CherryTop Weddings was born, and the rest is history.
There are two elements to CherryTop Weddings’ experience: printed personalised Love Story booklets with activities and games for guests to enjoy, and an online interactive ‘Wedding Wall’, where guests can take part in … Read the rest