Category: Business News

3 steps to crushing website optimization

What is the first thing you do when you need new SEO ideas? Our guess: Google. Yes, maybe you reach out to a referral network or a trusted colleague, but at some point, we’re willing to bet that there’s some search going on within that discovery process.

Around 93% of online experiences begin with a search engine. (SEJ) That equates to an estimated 63,000 searches per second. (Search Engine Land)

The point is that when anyone encounters a problem, challenge, or choice—they probably google it. So how do you gain a competitive edge and improve your search rankings to take advantage of even 1% of those search results? To start:

  • Pause searching for the top SEO tips,
  • Bookmark the intro 101 advice for another day, and
  • Put on that technical thinking cap.

Optimize your site like a UX pro

Mastering Search Engine Optimization (SEO) will help you generate more targeted … Read the rest

Business Analysis And Valuation Using Financial Statements

The criterion of internal consistency is an especially important one for evaluating strategies because it identifies those areas where strategic choices will eventually have to be made.

international business major

According to some research studies, the number one reason why managers and executives find themselves with a stalled or underperforming career is a lack of interpersonal skills. 4) Consider a “portfolio income” – More and more people have income from four or five different sources. They work part-time in a company, but also consult and have their own business. They may be an advisor or a member of a board of directors, but also write for trade publication. Don’t be opposed to having several smaller incomes that result in a comfortable lifestyle. Top-down: This is the most ideal approach. rexrothpneumatics The Management Team of the Organization gives full support and drives the Digitization development of the Organization. The Digitization Strategy … Read the rest

Understanding this could save your business from new cyber threats

The Verizon Business Mobile Security Index (MSI) 2021 reveals that many businesses may have left themselves vulnerable and open to cybercriminals in the rush to ensure their workforce could operate remotely.

Every year, the Verizon Mobile Security Index is renowned for providing unique insights into the current mobile threat landscape and what organisations are, or in many cases aren’t, doing to protect their data and key systems. In addition to analysis from Verizon’s experts, the report includes insights and real-world data from leading security and management companies Asavie, Blackberry Cylance, Check Point, IBM, Ivanti, Lookout, NetMotion, Netskope, Proofpoint, Qualcomm, Thales, VMware, and Wandera.

This year, the Verizon Mobile Security Index 2021 findings are based on an independent survey of 856 businesses across Australia, the US and the UK. It surveyed professionals that are responsible for the buying, managing, and security of mobile and Internet of Things (IoT) devices for their Read the rest

IR35 changes undermine self-employed at “worst possible time”

IPSE (the Association of Independent Professionals and the Self-Employed) has said that the changes to IR35 self-employed taxation coming into effect today are undermining the sector at the “worst possible time”.

IPSE research has shown that half of freelancers are planning to stop contracting in the UK after the changes – unless they can get contracts unaffected by them. Instead, they are planning to seek contracts abroad, stop working altogether, seek an employed role or retire within the next year.

Clients seem to be reacting badly to the changes too: nearly one in four contractors said in February that their clients were either uncertain or had made no indication of what they would do in response to the IR35 changes.

Meanwhile, a quarter said that their clients were planning to blanket-assess all their contractors as ‘inside IR35’ and one fifth will only engage contractors working through umbrella companies. Nearly one … Read the rest

8 strategies for improving WooCommerce checkout flow

This post originally appeared March 15 on the Skyverge blog.

The checkout flow on your WooCommerce site (or the sites you build and manage for your clients) is one of the make-or-break parts of the entire online shopping experience. After all, checkout is where the final conversion happens. It’s where your store’s visitors become paying customers. So without an optimized checkout flow, you’re at a real risk of losing visitors instead of gaining new customers.

According to the Baymard Institute, the average cart abandonment rate is 69.8 percent—and it’s been in that “seven out of 10 carts are abandoned” range for years. The top reasons for cart abandonment are virtually all things a customer encounters during the checkout flow, including hidden costs, payment or shipping issues, and mandatory account registration.

While you can’t completely eliminate cart abandonment, there are definitely ways to reduce it—optimizing your checkout process can increase your … Read the rest

Fuller’s to raise cash after burning through £5m every month in lockdown

The pub group Fuller, Smith & Turner has revealed that revenues fell 80% during the past year on the back of coronavirus lockdowns as it seeks to raise cash to see it through the reopening of UK hospitality.

The company said it had burned through between £4m and £5m for every month of full lockdown, when its pubs and hotels were forced to close.

The pubs sector has been among the hardest hit during the pandemic, with restrictions in place since late March 2020 that have ranged from total bans on opening to curfews and requirements to sell “substantial meals” with drinks. Fuller’s said its pubs will have been closed on 73% of the days between 30 March 2020 and 12 April 2021.

Fuller’s plans to raise about £54m via a share placing to give it enough cash to spend on the reopening of British pubs as well as to … Read the rest

Meta tags and the head section of a website

This post was originally published on Aug. 26, 2015, and was updated on August 1, 2019 and April 5, 2021.

One key component of every web page — every well-optimized web page, that is — is the meta tags. These are the parts of the webpage that tell Google and other search engines what a site is called, what it’s about, whether search bots can index it, what the keywords are, how it should look, and even where it’s located.

Some meta tags are more important than others, and if you’re not careful, you can waste a lot of time and effort trying to fill out tags that really won’t do your website any good.

Related: Beginner’s guide to search engine optimization for small business websites

Quick-start guide to meta tags

This article, which reflects important changes in Google’s search algorithms, will tell you important things like:

  • Where can
Read the rest

Google adjusts remote working as it looks to reopens offices

Google is changing its work-from-home policy as it looks to get more people back into its offices.

The tech firm will only allow employees to work from home for more than 14 days a year if they apply for it.

Google will continue it current work-from-home arrangements until 1 September but will allow people to return voluntarily from next month.

The tech giant was one of the first companies to offer working from home when the pandemic struck last year.

“It’s now been a year since many of us have been working from home, and the thought of returning to the office might inspire different emotions,” Fiona Cicconi, Google’s head of people operations, wrote in a company email on Wednesday.

Google is currently preparing for a broad reopening in September, when employees will be expected to be in the office for at least three days a week.

Until then, the … Read the rest

Special purpose acquisition companies fall out of favour with investors

After an wave of special purpose acquisition companies, known as Spacs, the tide appears to be turning, with some of the highest-profile examples now under pressure

Spacs — or blank-cheque funds — are shell companies that raise money via initial public offerings before listing on a stock exchange. Then they search for an acquisition, typically a private company. Once a deal is finalised, the Spac takes its target public by absorbing it and its investors take a slice of the new company. If no deal is done, the fund is liquidated and investors are refunded.

Two months ago shares in Sir Richard Branson’s VG Acquisition Corp surged to $17.65 when it announced its merger with 23andme, a genetic testing firm. It has since fallen by 42 per cent to $10.20.

Shares in Churchill Capital Corp IV have halved since its combination with Lucid Motors, an electric carmaker, was announced on … Read the rest

The true cost of a “quick change” for web designers and developers

If you’re like most web freelancers who’ve been around the block, you’ve done plenty of small freebie jobs for clients, friends and family, and maybe even for former clients. In fact, you may even have built entire websites for free.

I’ve been there, done that, and bought the T-shirt.

We need to talk about boundaries, the value of time and the true cost of a quick change for web designers and developers when you’re doing things properly.

Can you make a “quick change” as web designers and developers?

Recently I had a client — somewhat apologetically — cancel their $40/month “website maintenance & content updates” package with me as they were cutting costs. Hey, it’s COVID times out there, I truly understand. But a couple of weeks later, the now-former client emailed to ask if I could make “a quick change” to five pages on their website — for free.… Read the rest