This article was original published on Nov. 21, 2017, and updated on April 16, 2021.
Websites have become even more important to businesses and freelancers following the global lockdown from COVID-19. People are now choosing to frequent a website instead of the brick-and-mortar alternative.
More than ever, you need to choose the perfect domain name for your business, personal blog, or portfolio website. But, before you do, there are a few important things to consider.
- Find a domain that’s easy for people to read and remember. Avoid misspellings, numbers, or hyphens. Choose “CoolDomainForYou.com” instead of “KewlDomain4U.com”
- Search for domain names that reflect your brand, whether that means including your name, slogan or keywords associated with your targeted niche.
- Select the right domain extension — aka top-level domain (TLD). This decision may depend on your business, industry, and availability.