Category: Business analyst

This article was original published on Nov. 21, 2017, and updated on April 16, 2021.

Websites have become even more important to businesses and freelancers following the global lockdown from COVID-19. People are now choosing to frequent a website instead of the brick-and-mortar alternative.

More than ever, you need to choose the perfect domain name for your business, personal blog, or portfolio website. But, before you do, there are a few important things to consider.

• Find a domain that’s easy for people to read and remember. Avoid misspellings, numbers, or hyphens. Choose “CoolDomainForYou.com” instead of “KewlDomain4U.com”
• Search for domain names that reflect your brand, whether that means including your name, slogan or keywords associated with your targeted niche.
• Select the right domain extension — aka top-level domain (TLD). This decision may depend on your business, industry, and availability.

Integral components in the language of web designers and developers, it’s easy to gain a topical understanding of hex codes and RGB colors, and then move on. However, even if you know how color codes work, it’s worth looking closer at the science and history behind them.

How color codes work

Color codes communicate the precise levels of red, green and blue that pixels display in order to produce any given color.

RGB color codes use three numerals of up to three digits. The hexadecimal or hex value uses three pairs of characters preceded by a hash. In markup, you’ll see RGB color codes written like this:

{color:rgb(255,0,0);}

And hex values like this:

{color: #FF0000;}

When we see a color digitally, it’s a combination of red, green and blue light transmitted from pixels on the screen. With displays today capable of higher and higher resolutions, a truly staggering range of … Read the rest

This post was originally published on Aug. 2, 2019, and was updated on April 14, 2021.

If you want to generate interest in your products and attract more customers, there is something your brand needs to learn how to do: generate reviews.

Reviews are essential for driving shoppers to your products and helping customers through the buyer’s journey.

But, getting reviews from customers isn’t always easy.

How to generate more product reviews

This guide is aimed at helping you successfully go through the process of generating reviews. We’ll cover:

• Benefits of generating reviews.
• Highlighting current product reviews.
• Making it easy for customers to leave online reviews.
• Asking customers to leave product reviews.
• Follow up with customers for reviews.
• Offering incentives and rewards to customers who leave reviews.
• Responding to bad reviews.
• Engaging with good reviews.
• Asking bloggers to review products.

Use this guide to learn the top tips for increasing … Read the rest

Kevin Abrams operates Digital Renegades, a web design agency based in Orlando, FL. Catch up with him on Facebook, Twitter and LinkedIn.

The who:

Given a business name is so central to a brand, we tend to put a lot of importance on it. How did you arrive at a name, and how do you feel about it now that you’ve been in business a while?

I had a lot of trouble coming up with a name. I really wanted something that showed we were different. I thought the newer .digital domains were unique and wanted to come up with a name that I could leverage that domain with.

It had been a few months that I was trying to come up with the complete name when one day I was listening to music, looking out the window, and the song “Renegades” by X Ambassadors came on. I

This article was originally published on Oct. 15, 2018, and updated on April 8, 2021.

An above-average blog security setup for WordPress can be handled with a couple of plugins — it’s good enough to stop most of hacking attempts, but it’s not an iron-clad approach. Someone who’s really determined might still find their way in.

Better blog security involves taking several steps using things like plugins, complex passwords and a few best practices.

I’ve been called in to clean up a couple blogs, but we were able to undo the damage that had been done — mostly spam links that had been injected into several blog posts for a black-hat SEO attack — but they wouldn’t have happened if the owner had practiced strong blog security to begin with. We could clean out the links by hand, which would have taken hours. Instead, we had to restore the blog … Read the rest

This post was originally published on Oct. 11, 2018, and was updated on Sept. 17, 2019 and April 9, 2021.

If you have a brick-and-mortar shop, you should have one major priority when it comes to your online presence — showing up in local business searches. It doesn’t matter if someone in Dallas, Texas finds your business online if you’re located in Tampa, Florida.

You need the people who live, work and spend time near your physical business location to be able to search and find your business.

The rest of this post will explain how you can make changes to start showing up in local business searches.

11 ways to start showing up in local business searches

The search placements listed below can be broken down into two categories, paid and organic. Both the Google Guaranteed listings and paid ads are placements your brand can get by paying to … Read the rest

If you were planning to register for Expand 2021 but never got around to it, the time is now. This free virtual event for web designers, developers and other digital pros runs April 27 and 28, with a schedule packed with knowledgeable experts — including pros from Google, WooCommerce and more — ready to share their secrets on starting and growing a thriving business.

Created with busy professionals in mind, Expand 2021 is a compact six hours in length, with eight speakers scheduled over two days.

Register for Free

Register for Expand 2021, network with peers, and unlock your potential

Have you ever pondered how working pros set up a project stack? Or how about handing over an online store, fully confident in its security? You might just need a few tips on bringing in new clients and building relationships with that that last.

These topics and more will be … Read the rest

What is the first thing you do when you need new SEO ideas? Our guess: Google. Yes, maybe you reach out to a referral network or a trusted colleague, but at some point, we’re willing to bet that there’s some search going on within that discovery process.

Around 93% of online experiences begin with a search engine. (SEJ) That equates to an estimated 63,000 searches per second. (Search Engine Land)

The point is that when anyone encounters a problem, challenge, or choice—they probably google it. So how do you gain a competitive edge and improve your search rankings to take advantage of even 1% of those search results? To start:

• Pause searching for the top SEO tips,
• Bookmark the intro 101 advice for another day, and
• Put on that technical thinking cap.

Optimize your site like a UX pro

Mastering Search Engine Optimization (SEO) will help you generate more targeted … Read the rest