Forbes 30-under-30 alumnus goes head-to-head with Amazon with smartphone-based retail checkout solution
In 2015, MishiPay CEO Mustafa Khanwala waited 20 minutes in a supermarket line to pay for a can of drink. The queue gave him time to consider retail’s most persistent pinch point and trigger the development of MishiPay: a high concept Scan & Go solution that promises to truly revitalise retail.
Khanwala wasn’t the only one thinking about the costly problem of check-out queues, but he is the only one to have found a viable answer, and now the Forbes 30-under-30 alumnus is going head-to-head with Amazon with smartphone-based tech that promises to truly revitalise retail.
The checkout queue has been with us since Memphis retailer Piggly-Wiggly introduced it to the world in 1916, and the model has remained fundamentally unchanged for 104 years.
Self-scan checkouts, introduced in 1992, are both unpopular and inefficient, and Amazon Go’s high-tech … Read the rest